As a student-athlete at Susquehanna University, you have the opportunity to benefit financially from your Name, Image, and Likeness (NIL) — your right to profit from your personal brand through endorsements, appearances, autographs, social media and more. This guide will help you navigate the process, understand your rights and stay compliant with NCAA, conference and university policies while maintaining your student-athlete status.
Opportunities for Student-Athletes
Student-athletes have a variety of opportunities to benefit from their name, image and likeness through activities such as endorsements, appearances and merchandise sales.
- Social Media Endorsements: Promote brands, products, or services on platforms like Instagram, TikTok or X.
- Sponsored Content: Collaborate with companies to create content or advertisements.
- Autograph Signings: Earn money by signing memorabilia or hosting events.
- Personal Appearances: Get paid for appearances at events, camps, or local businesses.
- Merchandise Sales: Sell merchandise featuring your name, image, or likeness. It cannot be university-issued property (e.g., uniforms, gear, equipment).
Student-athletes can take advantage of networking opportunities by building relationships with local businesses, alumni and sponsors who may be interested in in forming NIL partnerships.
You may hire an agent or attorney to help negotiate and manage NIL deals, provided they are properly certified and familiar with NCAA, Pennsylvania law and university rules.
Common Pitfalls to Avoid
- Unfavorable Contracts: Read all contracts carefully and seek legal advice before signing. Avoid agreements that demand excessive exclusivity or long-term commitments.
- Conflicts of Interest: Avoid NIL deals with companies or brands that conflict with university sponsors or your personal values.
Compliance and Rules
NCAA Rules
Ensure all NIL activities comply with NCAA regulations. You cannot receive pay-for-play or incentives to attend a particular university.
University Policy
Susquehanna University has an NIL policy for Student-Athletes, including restrictions on using university logos, trademarks, and facilities in NIL deals. More information is available through the university's Brand Integrity Policy for Third-Party Sponsorships, Advertising and Endorsements.
Disclosure Requirements
NIL agreements must be disclosed to the university's Athletics Compliance Office at least 14 days prior to signing. This helps ensure compliance with NCAA and university policies. Susquehanna University is here to support you. Reach out to the Compliance Office for guidance.
Tax Implications
Earnings from NIL activities are taxable. Be prepared to report and pay taxes on any income you receive.
Protecting Your Eligibility
Avoid Time Conflicts and Inbalance
Ensure your NIL activities do not conflict with your obligations as a student-athlete, including practice and game schedules. Balance your time between NIL activities and your academic and athletic responsibilities.
Maintain Amateur Status
Accepting money in exchange for athletic performance or as an inducement to attend Susquehanna University is prohibited and could affect your eligibility.
Building and Managing Your Brand
Social Media Presence
Cultivate a positive and professional social media presence. Consistent, engaging content can attract more followers and potential NIL deals. To assist you, Susquehanna offers Social Media Guidelines for Student-Athletes.
Professionalism
Conduct yourself professionally in all NIL-related activities. Your reputation and brand are valuable assets.
Financial Management
Consider consulting with a financial advisor to manage your NIL earnings and plan for your financial future.
Frequently Asked Questions
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Can I profit from my name, image and likeness (NIL)?
Yes. Student-athletes must disclose at least 14 days prior to the execution of the contract to the Athletics Compliance Office. Student-athletes may not enter into deals for adult entertainment products and services, alcohol, casinos and gambling, tobacco and e-smoking products, prescription pharmaceuticals, controlled substance.
More information is available through the university's Brand Integrity Policy for Third-Party Sponsorships, Advertising and Endorsements.
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Can Susquehanna or my coaches provide compensation for my NIL activities?
No. Furthermore, Susquehanna may not arrange third-party compensation, and Susquehanna employees cannot represent a student-athlete.
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Can I work with an agent?
Yes, you may work with an agent or attorney for NIL activities, but they must be certified and compliant with NCAA rules. Individuals who create a college sports team jersey, video game or trading card for profit make a royalty payment to the applicable student-athletes for the use of their NIL. The representative must be a state-licensed agent, financial advisor or lawyer.
Summary
NIL provides exciting opportunities for you as a student-athlete, but it comes with responsibilities. By understanding the rules, protecting your eligibility and managing your brand wisely, you can make the most of your NIL opportunities. For any questions or assistance, please contact the Susquehanna Athletics Compliance Office.
Last Updated: May 13, 2025
