SELINSGROVE, PA – Susquehanna University Director of Athletics Sharief Hashim has announced the promotion of Jim Findlay as the university's new Associate Director of Athletics. Findlay has serviced Susquehanna for 28 years, all as men's soccer head coach, and served in a dual role as Associate Athletic Director for Facilities since 2019. A search for a new men's soccer head coach will begin immediately.

"Jim Findlay's impact on Susquehanna Athletics reflects the very best of what we value as a department, competitive excellence, integrity, and a deep commitment to student-athlete development," related Hashim. "Jim has proven to be a steady and strategic leader in administration. I'm excited for him to move into this full-time administrative role, where his experience, institutional knowledge, and leadership will continue to strengthen Susquehanna Athletics and enhance the experience for all our student-athletes."

About Jim Findlay:

"I have thoroughly enjoyed my time as the head men's and women's soccer coach at SU over the past 28 years. The relationships formed and the memories created will stay with me for a lifetime.

I am really looking forward to using my years of experience and institutional knowledge to serve our coaches, staff, and most importantly our student athletes as a full-time administrator within the SU athletic department.  I am also excited to continue fostering key partnerships on and off campus to align ourselves with the best resources available for our staff and student athletes."

Findlay arrived at Susquehanna in 1998 as its new men's soccer head coach. Between 1999 and 2005, he also was head coach of the women's soccer team and returned briefly to coach both squads in 2011. From 1998 to 2025 he compiled 214 wins with the men's team, celebrating three Landmark Conference championships in 2008, 2012 and 2013. In eight seasons on the women's side Findlay netted 72 victories, including a pair of MAC Commonwealth championship game appearances in 2002 and 2004.

The high point of Findlay's men's soccer run at Susquehanna was in 2012 when the team posted a school-record 18 wins towards its second-ever Landmark title, while earning hosting rights for the first weekend of the NCAA Tournament. They did more than host, they advanced after beating Cabrini in penalty kicks and defeating Rochester the following day to advance to the Sweet 16. They received a number-10 national ranking, while setting program records for seasons wins, 12 shutout victories, and seven All-Landmark performers. The following year Findlay's team repeated as Landmark champions with 13 wins for a two-year total of 31 victories, a record that still stands today. This also capped a ten-year run between 2004-13 where SU's three Landmark titles were built around 109 victories. In 2004 the men's team captured their first double-digit win season under Findlay with 11. In 2006, Findlay's first season as the full-time men's soccer coach, the program won ten matches and hosted the MAC Commonwealth Finals. The 2008 program was the first to win 13 matches en route to their first Landmark title, while the 2010 team turned in another 11-win season.

In 2019, Findlay stepped in as the Interim Associate Athletic Director while a search for a new Athletic Director was underway. In 2021, he became Associate Athletic Director for Facilities, overseeing the overall functions and scheduling of Susquehanna's athletic facilities. His role also included overseeing compliance for golf and tennis. Both the men's and women's golf teams have enjoyed newfound success under head coaches Ryan Redfern '11 for the men and Aaron Ettinger for the women, who were both hired under Findlay's watch. Findlay was also instrumental in the development of the women's soccer program, not only for just coaching the team for seven seasons, but the success the team has enjoyed under current head coach Nick Hoover '06. A goalkeeper for Findlay's men's teams from 2002 to 2005, Hoover served as his assistant coach in 2010 and 2011. When Findlay stepped in as head coach of the women's program again in 2011, Hoover assumed the role of Women's Soccer Associate Head Coach, then was promoted to head coach in 2012.